Jo Blog

Smart, sometimes funny, musings and other stuff
Travel elephant

Well travelled: rebranding a luxury travel agency

May 25, 2021  

Working on a wanderlust project for The Luxury Travel Agency led by Blackcoffee Studio in the midst of a travel-restricted pandemic was a beautiful escape for the mind […]

Transforming a brand in the business of career transformation

May 20, 2021  

In a world predisposed to sameness, there are few things in life more satisfying than building brands that disrupt predisposition.   Brand has a meaning in the minds […]

Bringing the mountain living dream to life

April 12, 2021  

From the Medlicott’s love of home, to the sophisticated cost estimating system they employ, to the beautiful homes they build, our goal was to capture the essence of […]

Rear view mirror

Retrospective on the year that was

April 11, 2021  

Ah. The good ol’ days as we knew them and fondly yearn for. Much has been written and contemplated about the year that was, and the year that […]



March 31, 2020  

Well now. It’s been quite some time since my last post. In the workshop of my brain, there are many “almost there” blogs of which I shall get […]

Olympics, Calgary & “could’ve gone better” media interviews

October 31, 2018  

This post isn’t about the Olympics. Nor the plebiscite to host the Olympics. Nor how our political leadership seems inept to lead at this point in time. And […]

Tell me a story

September 5, 2018  

Working as a press secretary and political hack in the fast-paced world of politics had been an exciting start to my career, but after a few years I […]

Branding – more than meets the eye

August 19, 2018   Tags:

A while back I decided that I needed* a new pair of glasses. So off I went to my local eyeglass shop. Wait, no, it was much easier […]

The Shoemaker’s Child Syndrome

June 28, 2018  

I recently attended a presentation by my fifth grade son on one of his favourite topics: race cars. Not only did I learn that a Formula One car […]

Surfing lessons for life & business from a newbie surfer

May 1, 2017  

As I look at the date of my last blog post (the horror! shock! gasp!), I realize that I am desperate need of:   A) An update; B) […]