There is nothing average about Jo Williams Goodon.

Guided by her father, Irvin Goodon, from a young age, Jo learned to knock down walls, literally and figuratively. He taught her to explore beyond the confines of her imagination, to love ideas and the challenge of making those ideas reality.

Now Jo encourages her clients to dream big because, at the end of the day, the world will never evolve without big dreamers, bold thinkers and thought leaders.

As a strategic communicator, Jo knows that the biggest limitation to making big dreams a reality is spreading the good word effectively. Combining strategy with storytelling, she shares bold ideas in a way that captures hearts and minds.

From her early career as a press secretary in the Manitoba government to serving as a spokesperson for the Canadian Red Cross at Ground Zero in New York City during 9/11, Jo quickly built a reputation for showing up when it matters most. Over the last 30-plus years she has built a career defined by results, and increasingly, by purpose. Her work in the Indigenous space has become some of the most meaningful of her career, partnering with organizations doing critical work in Indigenous education, workforce development, and economic inclusion to help get the right stories in front of the right people.

Success for Jo starts with solid client collaboration. An astute listener, she seeks first to understand and then accepts the challenge of saving a reputation, creating a brand, or promoting the next big idea.

From small projects to big international issues, Jo is ready with her everything. Everything she has learned. Everything she has done. Everything she is.

And Jo is so much more than most people know. She is a triathlete, wakesurfer, former barrel racer, thought leader, and mother of two young men. And she is just getting started. Together with her husband Al, she is ready to sample all the adventures life has to offer.