A Small but Mighty Communications and PR Firm in Calgary

Make your own tracks

Not Your Average PR Firm in Calgary

Communications
Strategy
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Media
Relations
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Campaign
Development
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Content
Development
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Hello I'm Jo

Not Your Average Jo Communications is a Calgary-based, Métis-owned communications agency. Strategic depth combined with lived perspective is a competitive advantage, and it is one we bring to every client.

Good is not the goal. We build brands that customers crave and competitors envy. Whether you are navigating a communications challenge, launching something new, or repositioning for what is next, we bring creativity and conviction to make work that gets noticed and stands for something.

The landscape shifts fast. We’re built for that. Strategy comes first, always: business strategy grounds the work, communications strategy gives it direction, and everything after that is where the colour comes in. We stay nimble enough to capitalize on the moment, but we never skip the thinking that makes the moment matter.

Have a look at our work. If it feels like a fit, let’s have a conversation. 

Jo Williams

featured
work

Some of the most important work in this country happens without fanfare. We helped change that for Trade Winds to Success.

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Trade Winds

Jo gets things done!

Our direct marketing concept was a wee vision just over a year ago. Enter Jo! She has provided so much strategic guidance, incredible vision, outstanding communication and amazing contacts. The ideas and energy never stop!
~ Kim Wachtler, Burke Creek Ranch

Our business has been transformed more than we could ever imagine

Jo did a rebrand of our building business - what a success it was. She has an exceptional team each with specialist expertise coupled with flair and imagination. But what sets Jo apart is her uncanny ability to listen and build a story around the individual personalities. The process is extremely professional but hugely enjoyable. Jo makes it fun whilst sticking to schedule. Our business has been transformed more than we could ever imagine and we couldn't be more grateful.
~ Dorian Medlicott, Beacon Mountain Homes

Jo has single-handedly made my business boom!

Her knowledge of the internet and SEO is really amazing and the fun and quirky approach that she takes to marketing and advice is first rate. I would recommend her to anyone!
~ Ellen Embury, Lawyer

Our relationship with Jo continues to this day.

We’ve partnered with her on our 20th Anniversary campaign, impact storytelling initiatives, our annual report, and other marketing efforts. Her ability to immerse herself in our work, understand our evolving needs, and deliver thoughtful, creative, and high-quality materials is truly remarkable.
~ Shannon McCarthy, Trade Winds Executive Director
Hip Image

Partnering
with Hip Image

Calgary’s most unique photo activations take your brand even further
Use the power of photos to connect with clients, drive your brand performance and collect data through fully branded photo activations that are distinctive and engaging for your target audience.

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September 9, 2026

After the Towers Fell: My 9/11 Red Cross Deployment

We landed in New York in the middle of the night early October 2001. Nobody was there to meet us. Somewhere inside American Red Cross headquarters, in a […]


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June 24, 2026

Some things take time. This one took a lifetime.

I have been sitting with this rebrand for a while now, turning it over, making sure it felt right before I put it out into the world. Because […]


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September 9, 2026

After the Towers Fell: My 9/11 Red Cross Deployment

We landed in New York in the middle of the night early October 2001. Nobody was there to meet us. Somewhere inside American Red Cross headquarters, in a […]


READ MORE

FAQ

What exactly does a PR firm do?

PR firms make you the hero of your own story. Think of us as your secret weapon for capturing hearts and minds.

Why should I hire a PR firm instead of doing it myself?

Because life's too short for endless spreadsheets and social media algorithms. Let us handle the noise so you can focus on what you do best.

How do I choose the right PR firm for my business?

Look for a firm that understands your industry and shares your values. Don't be afraid to ask questions and see if you click with their team. After all, you'll be working closely together!

What is the difference between PR and marketing?

PR is about building relationships and earning trust. Marketing is about selling products. We help you do both, but with a focus on building a strong foundation of credibility.

How do I know if I'm a good fit for a PR firm?

If you're passionate about your brand and eager to share your story with the world, we're a match made in heaven! Let's see if we can work some magic together.

What kind of results can I expect from working with a PR firm?

Think increased brand awareness, glowing media coverage, and a legion of loyal fans. We'll help you build a reputation that shines brighter than a diamond.

How much does it cost to hire a PR firm?

That's like asking how much a car costs – it depends on the model! We tailor our services to your budget and goals. Let's chat and find the perfect fit.

What is the role of a PR specialist?

PR specialists are the storytellers, the strategists, and the reputation guardians. We're here to make sure your brand is heard above the noise and leaves a lasting impression.
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