Making Tracks is about being first through the bush, choosing your own direction & the idea that the path you carve matters beyond you.

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Surfing lessons for life & business from a newbie surfer Kerrie 4641 2

Surfing lessons for life & business from a newbie surfer

May 1, 2017  

As I look at the date of my last blog post (the horror! shock! gasp!), I realize that I am desperate need of:   A) An update; B) […]


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Bill 6: A lesson from the NDP on how (not) to handle public consultations Not so happy barn

Bill 6: A lesson from the NDP on how (not) to handle public consultations

December 7, 2015   Tags: ,

The NDP have landed themselves in a whole heap of trouble on the farm these last few weeks.


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F is for fast when it comes to writing for the web Dollarphotoclub 96198366 e1448297551249

F is for fast when it comes to writing for the web

November 23, 2015  

As the old adage goes, if a tree falls in the forest, does it make a sound?   The same can be said for your web content. The […]


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Photo Booth meets VW bus... yes folks, it's here in YYC IMG 7429

Photo Booth meets VW bus… yes folks, it’s here in YYC

September 3, 2015  

Well, hello again!   I am much overdue for a new post after a painfully long reprieve from blogging at Not Your Average Jo.


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The Body Never Lies: Nonverbal Cues in PR Dollarphotoclub 66120341

The Body Never Lies: Nonverbal Cues in PR

April 10, 2015  

We’re all aware of body language and how powerful it is when we communicate on a daily basis. But in the world of PR, it is a strong […]


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Berlitz German Coastguard Screen Shot 2015 02 10 at 9.16.59 PM

Berlitz German Coastguard

February 11, 2015  

Great PSA for the “clarity of message” campaign. Check it out>    


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Expectations Dollarphotoclub 1809330

Expectations

January 19, 2015  

Some (ok, many) of you have probably heard me mention a favourite audio podcast a time or two: This American Life.  For those of you who aren’t familiar […]


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It’s Awards Season! Why you should consider applying for industry awards feypoehler

It’s Awards Season! Why you should consider applying for industry awards

January 15, 2015  

Yes, it’s that time of year once again. Time to set your PVR to catch the full line-up of award shows and fashion statements (or not).


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Traditional Holiday Card vs. E-Card: Pros and Cons Integrity Christmas card front

Traditional Holiday Card vs. E-Card: Pros and Cons

January 15, 2015  

If you’re a business owner, chances are you’re considering sending some sort of holiday greeting card for your clients or customers. Some may dismiss the holiday card as […]


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Bob Newhart: How not to do a media interview Screen Shot 2014 12 02 at 10.03.36 AM

Bob Newhart: How not to do a media interview

December 2, 2014  

Look no further than Bob Newhart’s appearance on the Ruth Corley Show to learn how not to do a media interview.    


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