Jo Blog

Smart, sometimes funny, musings and other stuff

Tell me a story

September 5, 2018  

Working as a press secretary and political hack in the fast-paced world of politics had been an exciting start to my career, but after a few years I […]

Branding – more than meets the eye

August 19, 2018   Tags:

A while back I decided that I needed* a new pair of glasses. So off I went to my local eyeglass shop. Wait, no, it was much easier […]

The Shoemaker’s Child Syndrome

June 28, 2018  

I recently attended a presentation by my fifth grade son on one of his favourite topics: race cars. Not only did I learn that a Formula One car […]

Surfing lessons for life & business from a newbie surfer

May 1, 2017  

As I look at the date of my last blog post (the horror! shock! gasp!), I realize that I am desperate need of:   A) An update; B) […]

Bill 6: A lesson from the NDP on how (not) to handle public consultations

December 7, 2015   Tags: ,

The NDP have landed themselves in a whole heap of trouble on the farm these last few weeks.

F is for fast when it comes to writing for the web

November 23, 2015  

As the old adage goes, if a tree falls in the forest, does it make a sound?   The same can be said for your web content. The […]

Photo Booth meets VW bus… yes folks, it’s here in YYC

September 3, 2015  

Well, hello again!   I am much overdue for a new post after a painfully long reprieve from blogging at Not Your Average Jo.

The Body Never Lies: Nonverbal Cues in PR

April 10, 2015  

We’re all aware of body language and how powerful it is when we communicate on a daily basis. But in the world of PR, it is a strong […]

Berlitz German Coastguard

February 11, 2015  

Great PSA for the “clarity of message” campaign. Check it out>    


January 19, 2015  

Some (ok, many) of you have probably heard me mention a favourite audio podcast a time or two: This American Life.  For those of you who aren’t familiar […]