Making Tracks is about being first through the bush, choosing your own direction & the idea that the path you carve matters beyond you.

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After the Towers Fell: My 9/11 Red Cross Deployment tower

After the Towers Fell: My 9/11 Red Cross Deployment

September 9, 2026  

We landed in New York in the middle of the night early October 2001. Nobody was there to meet us. Somewhere inside American Red Cross headquarters, in a […]


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Some things take time. This one took a lifetime. buffalo blog

Some things take time. This one took a lifetime.

June 24, 2026  

I have been sitting with this rebrand for a while now, turning it over, making sure it felt right before I put it out into the world. Because […]


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Well travelled: rebranding a luxury travel agency

May 25, 2021  

Working on a wanderlust project for The Luxury Travel Agency led by Blackcoffee Studio in the midst of a travel-restricted pandemic was a beautiful escape for the mind […]


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Transforming a brand in the business of career transformation toombs logo

Transforming a brand in the business of career transformation

May 20, 2021  

In a world predisposed to sameness, there are few things in life more satisfying than building brands that disrupt predisposition.   Brand has a meaning in the minds […]


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Bringing the mountain living dream to life Beacon logo 01

Bringing the mountain living dream to life

April 12, 2021  

From the Medlicott’s love of home, to the sophisticated cost estimating system they employ, to the beautiful homes they build, our goal was to capture the essence of […]


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