Jo Blog

Smart, sometimes funny, musings and other stuff

The Body Never Lies: Nonverbal Cues in PR

April 10, 2015  

We’re all aware of body language and how powerful it is when we communicate on a daily basis. But in the world of PR, it is a strong […]


Berlitz German Coastguard

February 11, 2015  

Great PSA for the “clarity of message” campaign. Check it out>    


Expectations

January 19, 2015  

Some (ok, many) of you have probably heard me mention a favourite audio podcast a time or two: This American Life.  For those of you who aren’t familiar […]


It’s Awards Season! Why you should consider applying for industry awards

January 15, 2015  

Yes, it’s that time of year once again. Time to set your PVR to catch the full line-up of award shows and fashion statements (or not).


Traditional Holiday Card vs. E-Card: Pros and Cons

January 15, 2015  

If you’re a business owner, chances are you’re considering sending some sort of holiday greeting card for your clients or customers. Some may dismiss the holiday card as […]


Retro Holidays

December 17, 2014  

A simple blog post today and shout-out to my favourite Elf for pulling this retro candy gift pack together. Thanks also to The Social Page for the perfect […]


There’s gold in them there Long-Tail Keywords!

December 8, 2014   Tags:

Ahhh, the long-tail keyword—what is it? For the layperson (i.e. you, your mom, a neighbour or the frantic student who waited until the last minute to do his […]


Bob Newhart: How not to do a media interview

December 2, 2014  

Look no further than Bob Newhart’s appearance on the Ruth Corley Show to learn how not to do a media interview.    


Online Reviews: The New “Word of Mouth”

December 1, 2014  

’Tis the Season of Giving: Write a Google Review   It’s no surprise that people trust recommendations from people they know. Well, in today’s culture of transparency, recommendations […]


Kingsland Preschool: website makeover & more

November 27, 2014  

Rebranding a trusted community preschool with a new name and location Kingsland Community Preschool is a cooperative preschool based in Calgary, Alberta. The school, formerly known as St. […]


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