Jo Blog

Smart, sometimes funny, musings and other stuff

It’s Awards Season! Why you should consider applying for industry awards

January 15, 2015  

Yes, it’s that time of year once again. Time to set your PVR to catch the full line-up of award shows and fashion statements (or not).

Traditional Holiday Card vs. E-Card: Pros and Cons

January 15, 2015  

If you’re a business owner, chances are you’re considering sending some sort of holiday greeting card for your clients or customers. Some may dismiss the holiday card as […]

Retro Holidays

December 17, 2014  

A simple blog post today and shout-out to my favourite Elf for pulling this retro candy gift pack together. Thanks also to The Social Page for the perfect […]

There’s gold in them there Long-Tail Keywords!

December 8, 2014   Tags:

Ahhh, the long-tail keyword—what is it? For the layperson (i.e. you, your mom, a neighbour or the frantic student who waited until the last minute to do his […]

Bob Newhart: How not to do a media interview

December 2, 2014  

Look no further than Bob Newhart’s appearance on the Ruth Corley Show to learn how not to do a media interview.    

Online Reviews: The New “Word of Mouth”

December 1, 2014  

’Tis the Season of Giving: Write a Google Review   It’s no surprise that people trust recommendations from people they know. Well, in today’s culture of transparency, recommendations […]

Kingsland Preschool: website makeover & more

November 27, 2014  

Rebranding a trusted community preschool with a new name and location Kingsland Community Preschool is a cooperative preschool based in Calgary, Alberta. The school, formerly known as St. […]

Superior web design for Superior Plumbing

November 24, 2014   Tags: ,

Building a memorable online brand with personality and targeted digital approach   Superior Plumbing is a Calgary-based plumbing company that prides itself on quality workmanship, competitive pricing, and […]

Social media vacation

September 8, 2014  

Need a sabbatical from social media? Wait…what? Why would you take a break from something that is supposed to be social and fun? After all, aren’t vacations about […]

What’s in a bad domain name?

September 4, 2014   Tags:

We’ve all seen them. Those terrible, poorly created domain names (also known as URLs) that you either cannot remember or make no sense. They might be missing an […]