The NDP have landed themselves in a whole heap of trouble on the farm these last few weeks.
As the old adage goes, if a tree falls in the forest, does it make a sound?
The same can be said for your web content. The best copywriting on the web is meaningless if no one reads it.
Well, hello again!
I am much overdue for a new post after a painfully long reprieve from blogging at Not Your Average Jo.
Great PSA for the “clarity of message” campaign. Check it out>
Some (ok, many) of you have probably heard me mention a favourite audio podcast a time or two: This American Life. For those of you who aren’t familiar with the show/podcast, it’s a weekly public radio show hosted by the talented Ira Glass and produced by Chicago Public Media.
There’s a theme to each episode and a variety of stories on each theme. As they say, “It’s mostly true stories of everyday people, though not always. There’s lots more to the show, but it’s sort of hard to describe.” True. Take it for a tour–you can subscribe for free on iTunes.
Yes, it’s that time of year once again. Time to set your PVR to catch the full line-up of award shows and fashion statements (or not).
If you’re a business owner, chances are you’re considering sending some sort of holiday greeting card for your clients or customers. Some may dismiss the holiday card as just another piece of junk that will go into the circular file when the holidays are over (or even go unnoticed), but if you play it right, this can be an to connect with your customers at one point along the “marketing funnel.”
Ahhh, the long-tail keyword—what is it? For the layperson (i.e. you, your mom, a neighbour or the frantic student who waited until the last minute to do his book report) a long-tail keyword is usually an exact phrase of three to six words, to describe what you are searching for.
For the business owner, it’s a gold mine! Let me explain. In the early years of the Internet, if you were specific in your search, your young, immature search engine would cough up a few results, followed by a suggestion to widen your search for more results.