Jo Blog

Smart, sometimes funny, musings and other stuff

Why Blog?

June 27, 2014   Tags:

Haven’t started a blog yet? You are definitely missing out.


Did you know 60 percent of businesses that blog regularly acquire more customers? Yes, it’s true, and for these reasons. Blogs:



Simply put, blogging is one of the simplest ways to draw customers in, build trust, and create a reputation as an expert in your industry.

If you haven’t starting blogging for your business, it’s not too late! Keeping your website static and stale is only hurting you in the search engine rankings. Don’t miss out on a super easy, effective way to drive organic traffic and potential customers to your website.


We’ll talk about its importance on our own blog here at Not Your Average Jo Communications, and help you understand its core value in communicating in a digital world. We’ll guide you on how to best use your time and resources in order to get the best results.


Blogging DO’s

Want to know how to keep a blog useful and informative? Here’s the nitty gritty:


Capture your reader’s attention with regular blog posts
Capture your reader’s attention with regular blog posts

In addition to its power of raising credibility in the eyes of your customer and driving brand awareness, blogging is super important when it comes to driving search engine rankings for your website.


Haven’t you ever noticed those websites that seem to come up higher on Google rankings always seem to have fresh, dynamic content? Blogging is definitely a part of that website’s SEO strategy.


Improve your search engine rankings

According to SEO specialist Alex Zagoumenov, regular blogging can dramatically improve your site’s visibility to Google and other search engines. “Regular blogging on your site increases your site’s page count,” says Zagoumenov. “Sites that grow tend to become Google’s favourites.”


He also recommends that as a blogger, you choose blog topics wisely. In your articles try to answer your customer’s questions. “Blog to share your expertise and benefit your readers. Remember that people come first—then search engine rankings,” says Zagoumenov. Heck, sign up for Alex’s blog on inbound marketing while you’re at it.


Techniques for ranking

There are other methods that help a website rank high. Google is constantly making changes to its algorithms to keep the best, most useful sites ranked high, and those using black hat techniques out of the running. It can be a challenge to keep up with all the changes – however, there are a few techniques that will help keep your website ranking well:







Need help with developing your blog? That’s what we’re here for.

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