Not Your Average Jo

There’s gold in them there Long-Tail Keywords!

December 8, 2014 by Jo in News, Web Marketing

Ahhh, the long-tail keyword—what is it? For the layperson (i.e. you, your mom, a neighbour or the frantic student who waited until the last minute to do his book report) a long-tail keyword is usually an exact phrase of three to six words, to describe what you are searching for.


For the business owner, it’s a gold mine! Let me explain. In the early years of the Internet, if you were specific in your search, your young, immature search engine would cough up a few results, followed by a suggestion to widen your search for more results.

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Online Reviews: The New “Word of Mouth”

December 1, 2014 by Jo in News, Web Marketing

’Tis the Season of Giving: Write a Google Review


It’s no surprise that people trust recommendations from people they know. Well, in today’s culture of transparency, recommendations in the form of online reviews are also becoming an important and valued form of advertising. Business owners understand that in a socially connected world, more people are sharing their opinions on everything from cleanliness to friendliness.

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What’s in a bad domain name?

September 4, 2014 by Jo in News, Web Marketing

We’ve all seen them. Those terrible, poorly created domain names (also known as URLs) that you either cannot remember or make no sense. They might be missing an important letter, are too long, or sound very awkward. Or even worse, the URL is a double entendre for something completely outrageous or offensive.

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Visual content dominates the web in 2014

Importance of visual content for the web

August 25, 2014 by Jo in News, Web Marketing

How do you inspire your customers? Through your wonderful product or service, of course! But how do you keep them constantly inspired, engaged…and wanting to buy from you?

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Why Blog?

June 27, 2014 by Jo in News, Web Marketing

Haven’t started a blog yet? You are definitely missing out.


Did you know 60 percent of businesses that blog regularly acquire more customers? Yes, it’s true, and for these reasons. Blogs:


  • Give your company a voice
  • Create a two-way conversation with your customers
  • Give you a platform to share your expertise
  • Create important fuel for Search Engine Optimization (SEO) purposes.


Simply put, blogging is one of the simplest ways to draw customers in, build trust, and create a reputation as an expert in your industry.
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