Not Your Average Jo

There’s gold in them there Long-Tail Keywords!

December 8, 2014 by Jo in News, Web Marketing

Ahhh, the long-tail keyword—what is it? For the layperson (i.e. you, your mom, a neighbour or the frantic student who waited until the last minute to do his book report) a long-tail keyword is usually an exact phrase of three to six words, to describe what you are searching for.


For the business owner, it’s a gold mine! Let me explain. In the early years of the Internet, if you were specific in your search, your young, immature search engine would cough up a few results, followed by a suggestion to widen your search for more results.

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Bob Newhart: How not to do a media interview

December 2, 2014 by Jo in Media Training, News

Look no further than Bob Newhart’s appearance on the Ruth Corley Show to learn how not to do a media interview.



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Online Reviews: The New “Word of Mouth”

December 1, 2014 by Jo in News, Web Marketing

’Tis the Season of Giving: Write a Google Review


It’s no surprise that people trust recommendations from people they know. Well, in today’s culture of transparency, recommendations in the form of online reviews are also becoming an important and valued form of advertising. Business owners understand that in a socially connected world, more people are sharing their opinions on everything from cleanliness to friendliness.

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Kingsland Preschool: website makeover & more

November 27, 2014 by Jo in News, Web Makeovers
Rebranding a trusted community preschool with a new name and location

Kingsland Community Preschool is a cooperative preschool based in Calgary, Alberta. The school, formerly known as St. Andrew’s Preschool, had moved to a new location and also underwent a name change. Their Reggio Emillia inspired play-based program formed the basis of the curriculum for the last 40+ years.

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Superior web design for Superior Plumbing

November 24, 2014 by Jo in News, Web Makeovers

Building a memorable online brand with personality and targeted digital approach


Superior Plumbing is a Calgary-based plumbing company that prides itself on quality workmanship, competitive pricing, and trained certified personnel. Owner and Master Plumber Blair Daigle runs a team of Master Journeymen providing plumbing installations, products, consultations, permits and repairs.

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Social media vacation

September 8, 2014 by Jo in News, Social Media

Need a sabbatical from social media? Wait…what? Why would you take a break from something that is supposed to be social and fun? After all, aren’t vacations about resting from those everyday things such as work and school?


Well, whether we like it or not, social media has become that everyday thing for many, so much so that some have started taking their own vacations from it. But even more than just becoming an integral part of our day, social media has become a serious distraction from real life and interpersonal interactions.


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What’s in a bad domain name?

September 4, 2014 by Jo in News, Web Marketing

We’ve all seen them. Those terrible, poorly created domain names (also known as URLs) that you either cannot remember or make no sense. They might be missing an important letter, are too long, or sound very awkward. Or even worse, the URL is a double entendre for something completely outrageous or offensive.

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Is silence really golden? For creativity, probably not.

August 26, 2014 by Jo in Creativity, News

Who knew that a visit to the local coffee shop could provide both a jolt of caffeine and creativity?


While silence might be golden for most people, there’s been chatter around the idea that the ambient noise found at a coffee shop might provide the right boost of creativity for the freelancer.
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Creative animation for corn chips

August 26, 2014 by Jo in Creativity, Just for fun, News

My favourite video in 2014 so far. I mean, who can resist a good corn chip joke?




Visual content dominates the web in 2014

Importance of visual content for the web

August 25, 2014 by Jo in News, Web Marketing

How do you inspire your customers? Through your wonderful product or service, of course! But how do you keep them constantly inspired, engaged…and wanting to buy from you?

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