Overview.
Trade Winds to Success had been training Indigenous students for careers in the skilled trades for over two decades — but their brand, website, and communications hadn't kept pace with the impact they were making. The story wasn't being told, and for an organization rooted in both Indigenous identity and the dignity of trades work, that story matters.
Solution.
A comprehensive rebrand and communications overhaul that gave the organization a voice and presence equal to its mission — one that respected their identity and took the trades seriously — without touching the logo they'd built equity in.
Specifics.
From website and print materials to video production, still photography, tradeshow presence, annual reports, PR, and a 20th anniversary celebration, every touchpoint was rebuilt to reflect who Trade Winds truly is.
