Why Blog?
Haven’t started a blog yet? You are definitely missing out.
Did you know 60 percent of businesses that blog regularly acquire more customers? Yes, it’s true, and for these reasons. Blogs:
- Give your company a voice
- Create a two-way conversation with your customers
- Give you a platform to share your expertise
- Create important fuel for Search Engine Optimization (SEO) purposes.
Simply put, blogging is one of the simplest ways to draw customers in, build trust, and create a reputation as an expert in your industry.
If you haven’t starting blogging for your business, it’s not too late! Keeping your website static and stale is only hurting you in the search engine rankings. Don’t miss out on a super easy, effective way to drive organic traffic and potential customers to your website.
We’ll talk about its importance on our own blog here at Not Your Average Jo Communications, and help you understand its core value in communicating in a digital world. We’ll guide you on how to best use your time and resources in order to get the best results.
Blogging DO’s
Want to know how to keep a blog useful and informative? Here’s the nitty gritty:
- Keep it focused
- Be sure it contains relevant content that your audience is interested in
- Give a reason for your audience to keep coming back
In addition to its power of raising credibility in the eyes of your customer and driving brand awareness, blogging is super important when it comes to driving search engine rankings for your website.
Haven’t you ever noticed those websites that seem to come up higher on Google rankings always seem to have fresh, dynamic content? Blogging is definitely a part of that website’s SEO strategy.
Improve your search engine rankings
According to SEO specialist Alex Zagoumenov, regular blogging can dramatically improve your site’s visibility to Google and other search engines. “Regular blogging on your site increases your site’s page count,” says Zagoumenov. “Sites that grow tend to become Google’s favourites.”
He also recommends that as a blogger, you choose blog topics wisely. In your articles try to answer your customer’s questions. “Blog to share your expertise and benefit your readers. Remember that people come first—then search engine rankings,” says Zagoumenov. Heck, sign up for Alex’s blog on inbound marketing while you’re at it.
Techniques for ranking
There are other methods that help a website rank high. Google is constantly making changes to its algorithms to keep the best, most useful sites ranked high, and those using black hat techniques out of the running. It can be a challenge to keep up with all the changes – however, there are a few techniques that will help keep your website ranking well:
- Fresh content: You must keep your blog updated with useful content. In the SEO world, a new blog post counts as a fresh new page, which Google values very highly when ranking websites.
- Effective use of specific, unique keywords: Be smart with your use of keywords. Research the best long-tail keywords (more specific keywords that are less common but add to the overall majority of keyword traffic online). Focus on answering questions for your customers, not stuffing the most keywords on your site.
- Use of images and video: Time and time again studies have shown that visitors are attracted and will engage with posts that have photo or videos. If you have the means, put together a short video or photo that showcases what your blog is about.
- Social media: Don’t forget the value of social media! Sharing your posts on Facebook, LinkedIn, and other platforms helps send important social signals to your website, and tells Google that your site has something valuable to offer.
- Ready to get started? Start putting together a short list of the topics that will interest your customers, and you are on your way to blogging success!
Need help with developing your blog? That’s what we’re here for.
