Before diving into what you think you need—be it a website, social media presence, or brochure—it’s essential to do the dirty work first.
A sound communications strategy pulls together the science and art of positioning your story and finding your audience. We excel at identifying the story and communicating it strategically, with clarity and colour, to your priority audiences.
Before we create your plan, we do our homework. We research, analyze and budget. After that exercise, we build and execute your plan. All along the way, we’re looking at results—did it work? Are your audiences responding? What needs tweaking—because inevitably, something will.
Get in touch with us to build a full-scale marketing communications strategy, or develop a mini-plan specific to your needs.
Makeovers aren’t exclusive to us humans. Does your website accurately reflect your brand and company’s voice?
An engaging, well-designed website that wows your customers requires the right balance of creativity and business strategy.
Evaluate your website and ask yourself these important questions:
- Is your site search engine friendly?
- Is it professional looking and up to date?
- Do you have a clear call-to-action?
- Is your site easy to find, easy to use and easy to share?
- Does it accurately represent your brand?
- Is it creating and capturing leads?
- Does it incorporate a blog and sharing tools?
If it doesn’t, consider our website makeovers and pass the 360 degree mirror test!
Need a new website built from scratch? Let us handle that for you too.
All of our website solutions are:
- Built on the pillars: easy to use, find and share
- Mobile responsive
- Search engine optimized
- Designed for interaction and engagement among visitors
- Easy to maintain for content managers
- Designed to nurture leads
- In compliance with the World Wide Web Consortium (W3C) standards
We work with small and large businesses, individuals, politicians, education institutions and non-profits on their web presence. Regardless of your industry or clientele, having a responsive website is critical for traffic and conversions.
A responsive website adapts to the device of each visitor, whether it’s a desktop computer, smartphone, or tablet. Consider that having a well-designed, responsive website is important for:
- Ranking high in search engine results
- Adapting to the growth of your business
- The increase in mobile usage among potential customers
We work with all types of websites and content management systems (CMS), including:
- Custom CMS
A strong web presence requires strategic planning and preparation. Creating a seamless online experience is our strength.
You’ve finally got your website completed. The design and messaging is right on target, and now you’re ready to show it to the world.
So, now all you have to do is get the site live and you’re done, right?
Uhhhh….not so fast!
It’s not that simple. Optimizing your website for the search engines is a key component of any web marketing program.
Whether you’re looking to attract local clientele or international attention, our web marketing and SEO services will help drive steady, targeted traffic to your site.
We take an integrated approach to our web marketing services. From content development to keyword research, we identify the right formula to drive highly targeted, relevant traffic to your website. Our SEO services include:
- Keyword-rich content
- Optimized meta tag descriptions
- Strategic link-building
- Monthly SEO reporting
- Google Analytics and Webmaster Tools implementation
With Google’s ever-changing algorithms and requirements, we also make sure to stay on top of important search engine trends to keep your website front and center with your most important prospects.
You can’t ignore it—social media has become an integral part of today’s modern life. Whether it’s sharing a photo on Instagram or tweeting about that great new café in the neighborhood on Twitter, social media has seriously transformed how we communicate and share our lives with others.
It has also transformed how we do business. Social media has become the great equalizer in generating leads for a small business. Think of social media marketing as your online cheerleader: it provides important social signals for your website, which is important for the search engines to recognize and rank your company.
Our social media services include:
- Content development strategy
- Content creation
- Community building and engagement
- Set-up and management of multiple social media accounts
- Social media analytics and performance reports
- Custom graphic design for social media platforms
We’ll ensure your social media strategy is in line with your company’s goals. We will keep you relevant, interesting, and engaging! Our social media services allow you, the business owner, to do what you do best – run your business.
Telling your company’s story is no small feat. It’s an art form of sorts that also requires sharp communications acumen. What makes the story newsworthy enough to earn the attention of a top journalist or media organization?
We can help tell your story, craft newsworthy pitches, connect with reporters and bloggers to earn you valuble editorial coverage across all mediums: TV, radio, magazines, newspaper, and online.
We have extensive experience in the world of PR. From local government relations to international media relations and everything in between, we understand how to work with media, how to pitch and get your story placed. See how else we help ensure you succeed in the news cycle with media training services.
Speaking to the media doesn’t have to be intimidating or scary, but truth is, it’s harder than it looks. We don’t take speaking to the media lightly. Our media training services have helped CEOs, civic leaders, government officials, and more, get their message out, in what can be a tough environment.
We’ll assist you in identifying talking points and executing delivery of your message. Remember, you’ve only got one chance to make a solid impression! We help you focus on:
- Maintaining control during an interview or presentation
- How to respond to tough questions
- Learning to listen and tune into questions
- Avoiding negativity
- Conquering nervousness
- Understanding body language
We prepare you for all types of media interview and public speaking situations, including:
- Broadcast interviews (television, radio, podcasts)
- Print interviews (newspapers, magazines, online media)
- Corporate presentations and business meetings
- Special appearances
We’ll help you persuade, inform, and move your audience to action.
The truth is, most content on today’s sites is either too long or boring, and doesn’t focus on the most important person: the customer. Ideally, well-written content should be short, compelling, and focus on your target customer and their needs. It should also catch the attention of the reader in the first few seconds.
High quality copywriting takes effort and investment. We take the time to research your audience and discuss the right message and format for your market. Our copywriting:
- Is optimized for search engines
- Includes the right keywords for your market and search engines
- Is educational, entertaining, and engaging to read
- Delivers a succinct message based on the goals of the specific business
- Is directed toward the most important person: the customer
Save yourself the time and the headache of slogging through copy—talk to us!
Did you know one-third of all online activity is spent watching video? Okay, while we’re sure this includes its share of silly cat videos, there’s a lot of supporting evidence showing the value of this medium.
And with YouTube processing more than 3 billion searches a month, it's a bigger search engine than Bing, Yahoo!, Ask and AOL combined.
The power of video extends beyond the imagination of your viewers. It also provides credibility with the search engines, since they place great importance on how long your visitors stay on your website (remember, visitors watching video stay longer than others!).
Whether it’s script writing or post-production, our affordable videography services are perfect for small businesses and non-profit organizations.