Not Your Average Jo

Surfing lessons for life & business from a newbie surfer

May 1, 2017 by Jo in Creativity, Just for fun, News, PR

As I look at the date of my last blog post (the horror! shock! gasp!), I realize that I am desperate need of:


A) An update;
B) A blog post calendar; and
C) Another surf vacation (“desperate need” may be pushing it on this one).


I’ll work on all of the above.

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Bill 6: A lesson from the NDP on how (not) to handle public consultations

December 7, 2015 by Jo in News, PR, Public Consultation

The NDP have landed themselves in a whole heap of trouble on the farm these last few weeks.

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F is for fast when it comes to writing for the web

November 23, 2015 by Jo in News, Writing for the Web

As the old adage goes, if a tree falls in the forest, does it make a sound?


The same can be said for your web content. The best copywriting on the web is meaningless if no one reads it.

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Photo Booth meets VW bus… yes folks, it’s here in YYC

September 3, 2015 by Jo in Creativity, Just for fun, News, PR, Promotion, Social Media

Well, hello again!


I am much overdue for a new post after a painfully long reprieve from blogging at Not Your Average Jo.

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The Body Never Lies: Nonverbal Cues in PR

April 10, 2015 by Jo in Media Training, News, PR

We’re all aware of body language and how powerful it is when we communicate on a daily basis. But in the world of PR, it is a strong signal and can provide a certain authenticity when communicating a message.

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Berlitz German Coastguard

February 11, 2015 by Jo in Creativity, Just for fun, News

Great PSA for the “clarity of message” campaign. Check it out>




January 19, 2015 by Jo in Favourites, News

Some (ok, many) of you have probably heard me mention a favourite audio podcast a time or two: This American Life.  For those of you who aren’t familiar with the show/podcast, it’s a weekly public radio show hosted by the talented Ira Glass and produced by Chicago Public Media.


There’s a theme to each episode and a variety of stories on each theme. As they say, “It’s mostly true stories of everyday people, though not always. There’s lots more to the show, but it’s sort of hard to describe.” True.  Take it for a tour–you can subscribe for free on iTunes.

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It’s Awards Season! Why you should consider applying for industry awards

January 15, 2015 by Jo in News, PR, Promotion

Yes, it’s that time of year once again. Time to set your PVR to catch the full line-up of award shows and fashion statements (or not).

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Traditional Holiday Card vs. E-Card: Pros and Cons

January 15, 2015 by Jo in News, Promotion

If you’re a business owner, chances are you’re considering sending some sort of holiday greeting card for your clients or customers. Some may dismiss the holiday card as just another piece of junk that will go into the circular file when the holidays are over (or even go unnoticed), but if you play it right, this can be an to connect with your customers at one point along the “marketing funnel.”

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Retro Holidays

December 17, 2014 by Jo in Creativity, Just for fun

A simple blog post today and shout-out to my favourite Elf for pulling this retro candy gift pack together. Thanks also to The Social Page for the perfect card design!

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