Not Your Average Jo


January 19, 2015 by Jo in Favourites, News

Some (ok, many) of you have probably heard me mention a favourite audio podcast a time or two: This American Life.  For those of you who aren’t familiar with the show/podcast, it’s a weekly public radio show hosted by the talented Ira Glass and produced by Chicago Public Media.


There’s a theme to each episode and a variety of stories on each theme. As they say, “It’s mostly true stories of everyday people, though not always. There’s lots more to the show, but it’s sort of hard to describe.” True.  Take it for a tour–you can subscribe for free on iTunes.

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It’s Awards Season! Why you should consider applying for industry awards

January 15, 2015 by Jo in News, PR, Promotion

Yes, it’s that time of year once again. Time to set your PVR to catch the full line-up of award shows and fashion statements (or not).

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Traditional Holiday Card vs. E-Card: Pros and Cons

January 15, 2015 by Jo in News, Promotion

If you’re a business owner, chances are you’re considering sending some sort of holiday greeting card for your clients or customers. Some may dismiss the holiday card as just another piece of junk that will go into the circular file when the holidays are over (or even go unnoticed), but if you play it right, this can be an to connect with your customers at one point along the “marketing funnel.”

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