Not Your Average Jo

Retro Holidays

December 17, 2014 by Jo in Creativity, Just for fun

A simple blog post today and shout-out to my favourite Elf for pulling this retro candy gift pack together. Thanks also to The Social Page for the perfect card design!

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There’s gold in them there Long-Tail Keywords!

December 8, 2014 by Jo in News, Web Marketing

Ahhh, the long-tail keyword—what is it? For the layperson (i.e. you, your mom, a neighbour or the frantic student who waited until the last minute to do his book report) a long-tail keyword is usually an exact phrase of three to six words, to describe what you are searching for.


For the business owner, it’s a gold mine! Let me explain. In the early years of the Internet, if you were specific in your search, your young, immature search engine would cough up a few results, followed by a suggestion to widen your search for more results.

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Bob Newhart: How not to do a media interview

December 2, 2014 by Jo in Media Training, News

Look no further than Bob Newhart’s appearance on the Ruth Corley Show to learn how not to do a media interview.



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Online Reviews: The New “Word of Mouth”

December 1, 2014 by Jo in News, Web Marketing

’Tis the Season of Giving: Write a Google Review


It’s no surprise that people trust recommendations from people they know. Well, in today’s culture of transparency, recommendations in the form of online reviews are also becoming an important and valued form of advertising. Business owners understand that in a socially connected world, more people are sharing their opinions on everything from cleanliness to friendliness.

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